925,633,824 personal records were leaked in September 2018—nearly a billion, or 1/7 of the world population. Customer perception of an organization’s brand affects whether or not it has a favorable reputation. Undoubtedly organizations with an effective IT Asset Management program are far more proactive because ITAM is responsible for tracking and identifying data, including what was breached.

[1] List of Data Breaches and Cyber Attacks in September 2018, Sion Pitt, Sept. 28 2018, https://www.itgovernance.co.uk/blog/list-of-data-breaches-and-cyber-attacks-in-september-2018-925633824-records-leaked/