What executives think impacts what they support including ITAM. I suggest we pay attention to the opinion captured in this article about a Rimini Street survey. I downloaded the survey and found “I don’t believe I can extract more value from my existing IT real estate” scored almost as high as the spending too much to keep the lights on! Please consider this perspective in planning what you should do and measure. Use as an opportunity to say what we could do better, or back up the comments, whichever is true in your organization.