Why Donating IT Assets to Charity Might Bring Your Organization the Most Value
It is both a responsibility and a privilege to help others with available resources
With many organizations opening back up, a flood of IT assets are coming back to the organization. A lot of these assets may have been bought in a chaotic rush because of the mandatory work-from-home order and the need to maintain business continuity. However, now that things are slowly opening back up, the once desperately needed assets are no longer important or serve a purpose. They may end up in storage areas taking up space. Instead of leaving the assets in storage, it may be more beneficial to remove the assets from the premises through selling, donating, recycling, etc. While each process has its major perks, the frequently overlooked donation process brings its own value and may be more beneficial to an organization.
Why Donation is Beneficial
Many organizations feel that giving back is a corporate responsibility. When an organization gives to charities, non-profits, and volunteer groups, they are not only benefitting those in need, but also growing the community. Organizations are devoted to improving the local, national, and global communities, so even the seemingly smallest help will grow and prosper communities significantly.
While the act of giving helps charities, non-profits, and the community, it also improves the organization. Employee morale boosts because giving makes employees feel helpful and like they are making a difference. Due to this, they become more invested in their organization and feel fulfillment with their work. Donating gives an organization a brand that is caring and helpful, and it also creates networking opportunities. Consumers are more likely to choose a charitable organization over one that does not give back, so an organization that donates will stand out and become preferred by consumers.
While selling and recycling assets will bring the organization money directly, donation brings other benefits, along with the possibility of saving money. Some perks of donating IT assets include:
• Great publicity: When consumers discover that your organization is the one that helps others and is active in the community, they are more likely to choose your organization over another. This will bring in more business for the organization. IT Asset Managers should weigh the value of what the new business and a positive reputation will bring compared to the value of merely selling the asset
• Spreading the name of the brand: This is an especially good idea if the organization is newer and has not really established themselves yet. When donations are made, the charity will frequently honor and discuss who is helping, spreading the brand name. Though this may only spread the brand name at the local level, it is a start and still beneficial to the organization because it may bring in more business while putting the organization in a positive light
• Saving money from unnecessary storage and maintenance costs: The extra assets the organization no longer needs are just going to be taking up space and losing their value as time goes on. Removing these assets from the organization saves the money that would be spent maintaining the assets
• Increased networking opportunities: When becoming more involved with different communities, there will also be many people to meet and opportunities to explore. Simply donating IT assets could lead an organization to finding their best clients, vendors, associates, etc.
• Growing the community: The organization can stand proud when a community they care about prospers. Helping those in need will allow the area to improve, inviting more people and more potential clients to the community
How to Know if an Organization Should Donate
Many organizations are in a great position to donate and they do not realize it. IT Asset Managers should consider donating if:
• The organization recently suffered from bad publicity: It might be a good idea to donate if the organization has had poor customer backlash. If the organization has been humiliated or is no longer favored by the public, donating is one way to start to get back on the public’s good side. It is beneficial for everyone because the community is being helped with the IT assets and the organization is getting positive publicity
• If the organization wants to build a stronger presence: It is difficult to get a brand name to become well-known and preferred. This can be an intimidating task, but if smaller steps are taken, the objective becomes easier to reach. Making donations to the local community will grab attention. Those who do not have access to the critically needed IT assets, whether they are adults or students, will truly appreciate the donations. Many times, the charity will publicly acknowledge and honor those who have donated. These small, local victories will get the organization more and more public backing and approval and the brand name will begin to become rooted
• If the organization is financially doing well: If the organization is doing much better than expected financially, it is a great time to choose donation over selling. Since one major goal has already been met, the IT Asset Manager can focus more on other goals like increasing networking opportunities, improving organization image, and other benefits that can come from donation. While turning attention to other goals can be a good thing, the IT Asset Manager needs to remember to not lose focus of the goal of finding cost-savings
Consider Different Charity Benefits Before Donation
If the decision to donate has been made, deciding which charity to donate to can be difficult since there are many to choose from. Some charities give the assets to school systems that do not have enough funding to get enough computers. Some focus on providing public areas like libraries with technology so children can do homework and adults can apply for jobs. What each charity does matters because they might bring different benefits. For example, donating to a local area may bring in more local business which is greatly beneficial for organizations that are newer. Donating to public school systems or other public services, like libraries, can create networking opportunities. Consider which benefits are more valuable to the organization before deciding which charity to give donations to.
Get Maximum Value From Donating
While donation is a good thing to do all around, learning how to make the most of it will help to grow the organization. Some ways to increase the benefits of donating assets are to:
• Post photos on the organization’s website: If an organization has a website, post photos of the donation and event onto it. This will show any potential consumers that the organization cares about the community, likely causing them to gain new consumers. Getting with the marketing team to see if this option is available is a good way to get the process going. A perk about this method is that this can be done with any charity work, not just when donating assets
• Wear clothing that indicates the organization: During the donation or charity event, wear clothing with the organization’s brand and name on it so that others begin to recognize the brand. Word of mouth is powerful, but so are visual indicators. This can lead to potential customers choosing an organization because they are familiar with the organization’s brand opposed to other competitors
• Build employee involvement: When employees are involved with the charitable donations, it boosts their morale and they feel like their job matters. This may cause to them to lead the organization in more charitable endeavors, getting the organization even more involved with the community. Employee involvement can be built by simply talking about the donation and inviting employees to come. Leaving incentives like prizes or bonuses can help to entice workers to get involved as well
The desire to help others is what fuels the drive to give back, and while an organization is giving back, they are also getting many benefits on top of helping others. Consider donation when deciding what to do with extra IT assets the organization has.