SAM Managers face quite a few obstacles when it comes to their SAM program. Our Successful SAM Manager Series consists of 4 short articles that will be released weekly and ends with a 60-minute webinar. The four articles will walk through:
– How to overcome internal resistance to SAM
– How to prioritize Publishers & identify when third party expertise is needed
– How to avoid the “SAM tool is a magic bullet” trap
– How to create a sustainable SAM program that drives business outcomes
Register now to receive “The Successful SAM Manager Series” articles and to be notified about the upcoming webinar.