Ayah is a seasoned expert in Software Asset Management (SAM) with experience at Ernst & Young and SoftwareONE. Her career began as a Technical Risk Consultant, leading ITGC and SOX Audits for Fortune 500 firms. She's now a thriving ITAM Technical Consultant specializing in SAM tool implementations, especially SaaS management. Ayah's expertise benefits clients in healthcare, biotech, and food industries. She collaborates with SaaS management tool providers, enhancing their solutions, and has created best practice documentation. Her comprehensive knowledge makes her a valuable SAM resource for organizations seeking software asset optimization.