Per Dr. Barb, “you can’t manage what you don’t know you have” and we all know that the core ITAM discipline founded on managing change. This is one reason why managing data-bearing devices has become so strategic in 2025. Whether you’re driving or enabling organizational change, asset management has never been more critical to the future success of your business. Professionally, you’re understanding and virtual ownership of your IT estate has become mission critical. Please join us to discuss and/or debate the critical nature of effectively reporting on the most valuable assets that are creating, consuming, and managing your proprietary data going into this new year of accelerated change.