Alan Bain
Tips to Sell the Value of IT to the Business Using a Technology to Business (T2B) Model
Selling the value of IT to the business requires a strategic approach that goes beyond technical jargon. It involves demonstrating how IT investments directly contribute to business objectives. The Technology to Business (T2B) model, combined with IT Asset Management (ITAM) and Financial Operations (FinOps), provides a comprehensive framework to align IT initiatives with business goals and communicate their value effectively. Here are some tips on how to use this model to sell the value of IT to your business stakeholders.
Changing the Perception: IT, More Than Just a Cost Center
In this Wednesday Webinar, we’ll discuss ways to change the perception of IT from “just a team that fixes things” to the department that innovates how users and businesses get work done efficiently.
ITAM: Delivering Strategic Value
Per Dr. Barb, “you can’t manage what you don’t know you have” and we all know that the core ITAM discipline founded on managing change. This is one reason why managing data-bearing devices has become so strategic in 2025. Whether you’re driving or enabling organizational change, asset management has never been more critical to the future success of your business. Professionally, you’re understanding and virtual ownership of your IT estate has become mission critical. Please join us to discuss and/or debate the critical nature of effectively reporting on the most valuable assets that are creating, consuming, and managing your proprietary data going into this new year of accelerated change.
Asset Tracking Intersects With Cybersecurity
A potential TP-Link router ban underscores the importance of asset tracking in ITAM. Standardized tagging and inventory control enable organizations to identify assets, assess risks, and enhance security.
IT Is In The Way That You Use IT
Regulatory compliance requires robust policies and consistent proof, while aligning with ESG initiatives can enhance long-term shareholder value. Achieving this balance calls for strategic foresight, risk management, and data protection.
Shadow IT: Identifying and Addressing Risks Through Collaborative ITAM
Shadow IT poses risks like security breaches and compliance issues. Addressing root causes, streamlining approvals, and fostering trust can transform it into an opportunity for innovation and stronger governance.
Hoteling and What is the Impact On Your ITAM Program
Hoteling’s flexible workspaces benefit ITAM through space optimization and sustainability but pose challenges in security, support, and employee adaptation. Strategic planning and collaboration are essential for successful implementation.
RACI Chart – A Powerful Tool for ITAM Role and Responsibility Alignment
Clear role definitions are crucial for effective ITAM, supporting strategy, risk mitigation, and budgeting. Aligning ITAM tasks with job titles ensures clarity and efficiency. RACI charts facilitate collaboration and accountability.
Calero
IAITAM Provider Member Calero is a leader in Technology Management Software, providing solutions to optimize complex technology environments to help organizations streamline processes, improve security, and maximize the ROI of their technology assets. With a deep...
JKA Logistics LLC
IAITAM Provider Member JKA Logistics is a third-party logistics service company specializing in the transport of used electronic equipment. We provide white glove service, including but not limited to: de-install, pick-up, packing, serial number capture, and...