Selling the value of IT to the business requires a strategic approach that goes beyond technical jargon. It involves demonstrating how IT investments directly contribute to business objectives. The Technology to Business (T2B) model, combined with IT Asset Management (ITAM) and Financial Operations (FinOps), provides a comprehensive framework to align IT initiatives with business goals and communicate their value effectively. Here are some tips on how to use this model to sell the value of IT to your business stakeholders.