Modern Software Asset Management (SAM) has evolved beyond compliance to focus on cost optimization, value realization, and strategic vendor management. Organizations are increasingly adopting automation and AI-driven tools to streamline license discovery, usage tracking, and real-time compliance monitoring, reducing manual effort and improving accuracy. Additionally, with the shift to cloud and hybrid environments, SAM now plays a critical role in managing SaaS subscriptions, cloud entitlements, and hybrid licensing models, often integrated with ITSM and FinOps practices to enhance visibility and financial accountability.